With this mission, JLD-Laguë intends to differentiate itself from its competitors by being constantly on the lookout for recent technological discoveries that will help it to improve its products. The company’s goal is to be its customers’ first choice ― the one they instinctively turn to. JLD-Laguë does not simply sell equipment. Quality service is its main concern. It wants to be known and recognized as an avant-garde company that innovates in order to better meet the needs of its clientele. Each and every one of its business decisions is customer-based.
In 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a piece of discarded polished steel, and an idea that would help farmers and ultimately change the face of agriculture for all time. Today, the company that grew out of the success of the innovative steel plough designed by John Deere continues to manufacture advanced equipment to help those who work the land accomplish their tasks better and faster.
Some 175 years after its founding, John Deere is one of the world’s most admired businesses. Every day, we strive to put into practice the values of our founder: integrity, quality, commitment and innovation. We live and breathe these values. They are central to the way we work and are reflected in all of the products, services and opportunities we offer.